by Galina Zhalkova | Sep 27, 2023 | Consumer Trends, Featured
As Poppy Lissiman is one of the most covetable brands for sunglasses on Instagram, our senior trend experts put together a quick checklist for targeting trend-savvy consumers for sunglasses.
If you’d like to discover how you can help elevate your brand and grow sales and engagement in a targeted way, book a complimentary discovery session.
Marketing strategies for sunglasses targeting Gen Z and Millennials may differ due to their unique preferences and behaviors:
1. Social Media Platforms:
Gen Z: Focus on platforms like TikTok, Instagram, and Snapchat for short, engaging video content and influencer collaborations.
Millennials: Utilize Facebook and Instagram for visual ads, as well as YouTube for in-depth product reviews and tutorials.
2. Sustainability:
Gen Z: Emphasize eco-friendly materials and manufacturing processes to align with their environmental concerns.
Millennials: Highlight sustainability efforts but also emphasize quality and style.
3. Brand Values:
Gen Z: Showcase a brand’s commitment to social causes and inclusivity.
Millennials: Highlight the brand’s heritage and authenticity.
4. Influencer Marketing:
Gen Z: Partner with micro-influencers who have niche followings and appear relatable.
Millennials: Collaborate with established influencers or celebrities to create trust and brand recognition.
5. User-Generated Content:
Gen Z: Encourage user-generated content, such as challenges or hashtags, to engage this generation.
Millennials: Encourage reviews and testimonials on websites and social media.
6. Product Customization:
Gen Z: Offer customization options to cater to their desire for individuality.
Millennials: Focus on providing a variety of styles to suit different preferences.
7. Price Points:
Gen Z: Offer budget-friendly options and promotions to appeal to cost-conscious consumers.
Millennials: Can target mid-range to premium price points for those willing to invest in quality.
8. AR Try-On:
Gen Z: Implement augmented reality try-on experiences for online shopping.
Millennials: Provide detailed sizing information and virtual styling tips.
9. Mobile Shopping:
Both generations prefer mobile-friendly websites and apps for seamless shopping experiences.
10. Storytelling:
Gen Z: Craft stories that resonate with their values and aspirations.
Millennials: Highlight the journey and evolution of the brand over the years.
Schedule a Trendstop Discovery Session to learn how to target the right products and communications for your specific market and target audience to grow sales and engagement.
翻譯
由於 Poppy Lissiman 是 Instagram 上最令人垂涎的太陽眼鏡品牌之一，我們的資深趨勢專家整理了一份快速清單，以針對了解太陽眼鏡潮流的消費者。
如果您想了解如何有針對性地幫助提升品牌並增加銷售和參與度，請預訂免費的探索課程。
針對 Z 世代和千禧世代的太陽眼鏡行銷策略可能會因其獨特的偏好和行為而有所不同：
1. 社群媒體平台：
Z 世代：專注於 TikTok、Instagram 和 Snapchat 等平台，提供簡短、引人入勝的影片內容和有影響力的合作。
千禧世代：利用 Facebook 和 Instagram 進行視覺廣告，以及 YouTube 進行深入的產品評論和教學。
2. 永續性：
Z 世代：強調環保材料和製造工藝，以符合他們的環境議題。
千禧世代：強調永續發展努力，但也強調品質和風格。
3、品牌價值：
Z 世代：展現品牌對社會事業與包容性的承諾。
千禧世代：突顯品牌的傳統與真實性。
4.影響者行銷：
Z 世代：與擁有小眾追隨者且看起來具有相關性的小影響者合作。
千禧世代：與知名影響者或名人合作，建立信任和品牌認知。
5. 使用者產生的內容：
Z 世代：鼓勵使用者產生內容（例如挑戰或主題標籤）來吸引這一代人。
千禧世代：鼓勵在網站和社群媒體上發表評論和推薦。
6、產品客製化：
Z 世代：提供客製化選項以滿足他們對個性的渴望。
千禧世代：注重提供多種風格以滿足不同喜好。
7. 價位：
Z 世代：提供經濟實惠的選擇和促銷活動，以吸引註重成本的消費者。
千禧世代：對於願意投資品質的人來說，可以瞄準中檔到高檔價位。
8. AR試戴：
Z 世代：為線上購物實施擴增實境試穿體驗。
千禧世代：提供詳細的尺寸資訊和虛擬造型技巧。
9. 手機購物：
兩代人都更喜歡適合行動裝置的網站和應用程序，以獲得無縫的購物體驗。
10.講故事：
Z 世代：精心創作與他們的價值觀和願望產生共鳴的故事。
千禧世代：突顯品牌多年來的歷程和演變。
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